Inside Brisbane

The richest club couldn't keep Haas.

Brisbane are the defending premiers and they have spent the season at the foot of the table. Seven premierships since entering in 1988, the biggest revenue in the game, and a decade that never quite matched the brand: five finals trips in ten years and a mid-table win rate until the 2025 title over Melbourne looked like the corner turned. It wasn't. The Herald calls this the worst title defence since 1953, Payne Haas is off to South Sydney, and a five-person panel is deciding Michael Maguire's future, the Courier-Mail reports, while Maguire tells anyone who asks that he won't be changing a thing. Earning $98.3 million a year, per the audited ASX accounts, buys a lot of things. Calm is apparently not one of them.

• Revenue $98.3 million, profit $7.8 million, audited ASX accounts to December 2025. The largest published figure in the league.
• ASX-listed. News Corp's Nationwide News holds 68.87 per cent of Brisbane Broncos Limited.

Checked 21 August 2026 · Evidence high

At a glance

• Home crowd, 2026: 41,161 across 12 home matches, down 894 on 2025
• Members, 2025: about 60,000, published by Brisbane Broncos
• Following: 2,396,297 across 5 platforms
• Brand value, 2025: $120M
• Who owns the club: ASX-listed; Nationwide News (News Corp) holds 68.87%
• Accounts we can see: Audited ASX accounts to 31 Dec 2025 · consolidated group
• Training base: Clive Berghofer Centre, Red Hill · open since 2018 · 40-year state lease
• Head coach: Michael Maguire

Ownership & Financials

• Brisbane Broncos Limited is listed on the ASX; its immediate parent Nationwide News Pty Limited owns 68.87% of the ordinary shares and News Corporation is the ultimate parent.
• Brisbane Broncos Rugby League Club Ltd is a company limited by guarantee owned by its members, consolidated by the listed group as a controlled entity under AASB 10.
• The audited consolidated accounts for the year ended 31 December 2025 report gross revenue of $98.31M, net profit after tax of $7.77M, cash of $35.97M, total equity of $53.60M and salary and wage expense of $37.63M across the group.
• Football operations expenses were $27.91M in 2025 (2024: $25.21M), a line the earnings release says rose on NRL and NRLW player payments, finals expenditure and investment in the NRL and NRLW programs.

Following & Sponsorship

• Major Partner: Kia
• Premier Partner: The Star

Leadership

• Dave Donaghy, Chief Executive Officer
• Troy Thomson, General Manager - Football Operations
• Louise Lanigan, Company Secretary & Salary Cap Manager
• Karl Morris AO, chair

Football Department

• Michael Maguire, National Rugby League Coach
• Scott Prince, National Rugby League Women's Coach

Training Base

• Clive Berghofer Centre, Red Hill: Training, administration and community facility on the former Ithaca TAFE site: a full-sized training field (Clive Berghofer Field) and a three-storey building with offices, sports medicine and training facilities, a community room and lecture theatre. The club moved in for the 2018 pre-season.

Pathways

• Brisbane field no reserve-grade or junior-representative team of their own. Below the NRL the men's ladder runs through the Broncos Academy and Queensland's Hostplus Cup affiliate clubs, of which only Souths Logan names the relationship on its own site. The women's ladder has an NRLW team at the top and the club's female academy and pathways beneath it, with no club team at the under-19 or state-league level.
• Game development and pathways expense was $1.30M in 2025 (2024: $1.32M) against $1.08M of game development and pathways revenue.
• The Broncos Academy, established in 2006, runs academy and talent-squad programs with six named staff; it is a development program rather than a team in a competition.
• Souths Logan Magpies, a Hostplus Cup club, describe themselves on their own site as a 'Proud Affiliate Club of the Brisbane Broncos'.

Results

• All-time win rate: 58.6% (All first-grade games), 2nd of 17
• Last 10 seasons: 49.4% (2017–2026), 9th of 17
• Last 3 seasons: 48.0% (2024–2026), 11th of 17
• Team Rating: 76.0 (2026 season), 17th of 17
• Premierships: 7 (Since 1988), 5th of 17
• Finals seasons: 29 (Since 1988), 6th of 17

Sources

• 2025 Full Year Financial Statements & Associated Documents — Brisbane Broncos Limited
• Company Information — Brisbane Broncos
• Broncos Academy — Brisbane Broncos
• Broncos give back to Queenslanders with $27m community sports hub — Queensland Government
• Souths Logan Magpies — Souths Logan Magpies
• 'Pleading with me to stay the course': Why Maguire won't change — The Sydney Morning Herald
• Broncos unveil five person panel to decide Madge's future — The Courier-Mail

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